Wahl Creative
Wahl Creative
The Problem: Re-Introduce Smirnoff Black Vodka into an overly saturated market full of fake flavors.
The Solution: Re-launch Smirnoff Black with an ultra premium look and feel that engages consumers with a play on words as the primary message - “Welcome Black.” Play up the genuine small batch, copper pot distilled characteristics that truly make Smirnoff Black stand out from the competition.